How do you take an event and make it viral?
Apparently you pick a side, remove all traces of rationality, and scream as loud as you can.
The “Pool Incident” in Texas this week has taken a much more trivial event than Ferguson or Baltimore, and made it screamworthy. From both fringes. My ears hurt, my brain hurts, my heart hurts. My eyes are bleeding at the comments I see on pages dedicated to it.